Our People – Movers and shakers.

The talented Screencraft team is built around a dynamic team of producers, cinematographer, editors and designers – collectively our team has over 80 year’s industry experience. We approach each project with innovative thinking, and always seek to better our work. Screencraft has the experience to deliver on any project, be it large or small.

Michael Fardell

Michael Fardell

Founder, Executive Producer

Founder and Managing Director of Screencraft, Michael has a wide range of experience in this role, and brings to the table an efficient work style and passion for creativity. Michael’s experience in television and video production has varied across many genres since his introduction to the industry in 1999. He has been involved in the production of extreme sports as well as magazine and corporate television, and sees a need for exceptional creativity for demanding viewers. Having this as a backbone to his experience has greatly benefited his approach to other projects.

With experience on working on international projects, travelling through Papua New Guinea, Africa, the Middle East, Europe, Mexico and the USA, Michael has a strong desire to create editorially sound projects with cut through. His roles have varied from directing to editing. His philosophy is to endeavour to efficiently create work that both conforms to the fashion of the period whilst adopting new and innovative methods.

Michael has worked with many government departments on various projects including the Australian Defence Force, the Australian Federal Police, the Attorney-General’s Department, Department of Industry and the Department of Communications. He understands the government landscape and the various ways in which departments require services delivered. In the corporate domain, brands he has worked with are the Australian Pharmacy Guild, Walker Developments, Red Bull, Boost Mobile, Hurley and Billabong.


  • Gold Award 2015 - Australian Cinematographers Society
  • Silver Award 2016 - Australian Cinematographers Society
  • Bronze Award 2016 - Australian Cinematographers Society 
  • Silver Dolphin 2015 - Cannes Corporate Media and TV Awards
  • Silver Dolphin 2010 - Cannes Corporate Media and TV Awards


  • ADG - Australian Directors Guild 
  • SPAA - Screen Producers Association of Australia
  • ACS - Australian Cinematographers Society 

Justine Fardell

Justine Fardell

Senior Producer

Justine brings to Screencraft over 16 years of experience in corporate affairs and media in the private and public sectors. Justine worked in the financial services industry for companies including AMP Capital Investors and Promina Group (now Suncorp), producing and implementing strategic corporate communications for investment fund launches, stock exchange announcements, AGMs, demergers, and mergers and acquisitions. She also has valuable experience in crisis management both in the private and public sectors. 
Justine joined the Australian Government in 2005, working at the federal Attorney-General’s Department where she managed national awareness campaigns relating to national security and family law changes. She then moved across to the Australian Federal Police, working in the media team and then implemented the AFP’s first foray into social media by developing the AFP’s social media strategy.
 Justine brings to Screencraft solid government and strategic communications experience. She has a Bachelor of Communications in Journalism from the University of Canberra. 

Asher Floyd

Asher Floyd


Asher is Screencraft’s Producer based in our Melbourne office, and a key part of Screencraft’s strategy to expand into new markets. Asher has over 8 years industry experience, working in production houses in Canberra and Melbourne. More recently, Asher was part of the production team for SBS TV’s ‘Rockwiz’. 

 Asher has directed and produced music videos, corporate videos and much more. Asher is an accomplished photographer and his photographs have appeared in The Age, Herald Sun, Sydney Morning Herald, Time Out and Inside Sport magazine. He has a keen eye for the heart of a story, and is quick to make clients feel at ease with his warm and engaging approach to all that he does. 

Chantal Steel

Chantal Steel

Business Manager

Chantal has over ten years experience in Finance and Office management, in addition to an extensive customer service background. Before coming to us, Chantal worked in the not for profit sector for the Internet Industry Association in various roles including finance management, member liaison, website administration, and events management.

Along with her expertise in accounting, Chantal brings to Screencraft a background knowledge in television production of outside broadcasts and has a Bachelor of Science in Honours Psychology from Queens University in Canada.

Chantal keeps the business in order so that our production team can concentrate on what they know and love.

Myles Roberts

Myles Roberts

Broadcast Designer | Animator

Myles has a passion for meeting the creative challenge of broadcast design. He has developed websites, online games and various motion graphic projects. He joins Screencraft with a hunger to push the limits of technological design.  He is a Adobe After Effects guru and has huge amount of skill in the area of 3D animation also.

Myles has an interest in computers, motorbikes, and making B-grade action movies in his spare time. He is an energetic addition to the Screencraft team.
Samuel Bartlett

Samuel Bartlett

Editor | Camera Department Head

Sam is a production enthusiast. From running our Grip/Gaff truck, to safely wrangling the copious amounts of footage we produce, to sound-recording and helping the busy production office, Sam is our all-rounder.

Learning from experts in the classroom and gaining field experience working on many short film productions, he is always eager to put this knowledge to good use. Sam has a broad range of skills and a creative passion, making him a valuable team member who works smart and effectively. Sam has a Bachelor of Media Arts and Production at the University of Canberra.

Our Clients

abs asahi brumbies csiro davidjones dyson hyatt ip Australia NGA redbull samsung

Our Awards

Australian Business Awards: 2013 ACT Finalist"