Our People – Movers and shakers.

The talented Screencraft team is built around a dynamic team of producers, cinematographer, editors and designers – collectively our team has over 80 years industry experience. We approach each project with innovative thinking, and always seek to better our work. Screencraft has the experience to deliver on any project, be it large or small.

Michael Fardell

Michael Fardell

Founder, Executive Producer

Founder and Director of Screencraft, Michael has a wide range of experience in this role, and brings an efficient work style and passion for creativity. Michael’s experience in television and video production has varied across many genres since his introduction to the industry in 1999. He has been involved in the production of extreme sports, magazine and corporate television, seeing a need for exceptional creativity for demanding viewers. Having this as a backbone to his experience has greatly benefited his approach to other projects.

With experience on working on international projects, travelling through Papua New Guinea, Africa, Europe, Mexico and the USA, Michael has a strong desire to create editorially sound projects with cut through. His roles have varied from directing to editing. His philosophy is to endeavour to efficiently and creatively make work that both conforms to the fashion of the period whilst adopting new and innovative methods.

Michael has worked with many government departments both state and federal. He understands the government landscape and the various ways in which departments require services delivered. In the corporate domain, brands he has worked include the Australian Pharmacy Guild, Walker Developments, Red Bull, Hurley.

Michael was executive producer for the TV broadcast of the 2015 Pacific Games in Port Moresby for the Papua New Guinea National Broadcasting Company, and has been executive producer for live broadcasts including Red Bull Wings for Life; David Jones AW and SS Facebook live shows; Vodka Cruiser Sketche She Live Facebook TV; and many more. Michael worked on Red Bull Air Race and Red Bull X Fighters globally from 1999 - 2006.

Michael’s passion is cinematography and good photography. He is a member of the Australian Cinematographers Society, the Australian Directors Guild and the Screen Producers Association of Australia. Michael was awarded a gold award by the Australian

Cinematographers Society in 2015, along with winning silver dolphin trophies at the 2010 and 2015 Cannes Corporate TV and Media Awards.



Justine Fardell

Justine Fardell

Executive Producer

Justine brings to Screencraft over 16 years of experience in corporate affairs and media in the private and public sectors. Justine worked in the financial services industry for companies including AMP Capital Investors and Promina Group (now Suncorp), producing and implementing strategic corporate communications for investment fund launches, stock exchange announcements, AGMs, demergers, and mergers and acquisitions. She also has valuable experience in crisis management both in the private and public sectors. 
 
Justine joined the Australian Government in 2005, working at the federal Attorney-General’s Department where she managed national awareness campaigns relating to national security and family law changes. She then moved across to the Australian Federal Police, working in the media team and then implemented the AFP’s first foray into social media by developing the AFP’s social media strategy.
 
Justine brings to Screencraft solid government and strategic communications experience. She has a Bachelor of Communications in Journalism from the University of Canberra. 

Asher Floyd

Asher Floyd

Producer

Asher is Screencraft’s Producer based in our Melbourne office. Asher has over eight years industry experience, working in production houses in Canberra and Melbourne. Prior to his move to Screencraft, Asher was part of the production team for SBS TV’s ‘Rockwiz’.

Asher has directed and produced music videos, case studies, corporate videos, educational content, short films and animation. He has produced TV commercial campaigns for the likes of TransACT, ACTEW Corporation, Master Builders Association and CatholicCare.

Asher is an accomplished photographer and his photos have appeared in Fairfax newspapers, Lonely Planet, Herald Sun, Broadsheet, VICE, Time Out and Inside Sport magazine.

Asher pays attention to the details, and he is an enthusiastic communicator, ensuring clients are on the same page. He has a keen eye for the heart of a story, and is quick to make clients feel at ease with his warm and engaging approach to all that he does.

                  

Celia Berry-Smith

Celia Berry-Smith

Production Assistant

 

Celia holds a Bachelor of Film from the University of Canberra, and growing up she was fully immersed in acting and film. After her final years at college, she travelled the world exploring Europe, Asia and Australia.

Celia found her calling behind the camera on set and with a passion for the whole production process, Celia challenges her skills everyday in the office or on location.

 

Chantal Steel

Chantal Steel

Business Manager

 

Chantal has over ten years experience in Finance and Office management, in addition to an extensive customer service background. Before coming to us, Chantal worked in the not for profit sector for the Internet Industry Association in various roles including finance management, member liaison, website administration, and events management.

Along with her expertise in accounting, Chantal brings to Screencraft a background knowledge in television production of outside broadcasts and has a Bachelor of Science in Honours Psychology from Queens University in Canada.

Chantal keeps the business in order so that our production team can concentrate on what they know and love.

 

Edwina Wright

Edwina Wright

Editor

Edwina graduated with a Bachelor of Arts (Digital Arts) from the Australian National University (ANU) in 2009. Since graduating Edwina has been producing news and documentary film for various organisations, and a lot of her shorts were distributed to media outlets including ABC News and Discovery Channel.

As part of continued studies for a Masters of Science Communication, Edwina completed a documentary on the science of suicide in 2016.

Edwina also trains and plays roller derby with the Canberra Roller Derby League. She is captain of her home team, the Surly Griffins, second year running and has represented Canberra over the past four years on the representative squad, the Vice City Rollers.

John Masiello

John Masiello

Head of Post-Production

John is Head of Post-production at Screencraft and comes to us via Los Angeles, Sydney and Perth. After graduating with a degree in film and video from Edith Cowan University, John left Perth for the silver screens of Los Angeles, where he worked as an editor on trailers and promotional videos for films including Borat, Cars, The Incredibles and more.

John then moved to the Sony Movie Channel as a Promo Producer, producing and editing content for their newly established channel.

But Australia was calling, with John landing in Sydney as a Senior Promo Producer at FX channel, editing promos for shows including The Walking Dead, Call Me Fitz, and for the National Geographic group of channels.

John worked at Foxtel for five years as Lead Creative. John has also worked at Channel 7, BBC Worldwide and for Endemol Shine.

 

Sarah Brown

Sarah Brown

Head of Production

 

Sarah joins Screencraft with hard core production experience under her belt, having joined us from Cutting Edge, one of Australia’s largest post-production houses. This role saw her working on national accounts for clients including McDonalds and Reckitt Benckiser, as well as wrangling high profile creative-types with their creative challenges.

Sarah has also worked at the award winning VFX post house ALT VFX, in Sydney. Prior to her Sydney stint, Sarah was based in London for ten years, and worked at London’s leading international production agency, Picture Production Company, where she worked in the film marketing arm managing and delivering content for film trailers, radio campaigns, promos and making-ofs for clients including United International Pictures, Momentum Pictures and Pathé Films.

She was promoted to the production division, delivering TVCs and sponsorship identities for clients including Mitsubishi, John Frieda, ITV and Sky.

Sarah has a Bachelor of Business Management (Marketing) from University of Queensland. While a career as an Olympic horse rider has yet to bear fruit, Sarah spends her downtime hiking and camping; sometimes under five stars.

 

Toby Finlayson

Toby Finlayson

Production Associate

Toby is Screencraft's junior editor, and all-round production associate. He joined our team after finishing his bachelor degree in Media Arts and Production at the University of Canberra.

Toby loves being on the tools and you’ll often find him as camera operator on set, when he’s not in the edit suite.

While he was at university, Toby worked on personal film projects including short action and horror films, giving him a love for tomato sauce and requiring him to have knowledge in all aspects of the film production workflow.

He has produced a training video for the Canberra Hospital, “Correct Blood, Correct Patient”, which is still used today to train nurses in the correct blood transfusion procedure.


Our Clients

abs asahi brumbies csiro davidjones dyson hyatt ip Australia NGA redbull samsung

Our Awards

Australian Business Awards: 2013 ACT Finalist"