SCREENCRAFT

CRACE The Ridge TVC

Commissioned by Grey Canberra, Screencraft produced a 3 commercial campaign for Canberra’s latest prestige land release, 'The Ridge' at Crace.
The challenge for Screencraft’s Director, Michael Fardell was capturing the ‘staccato style’ imagery in the allocated shooting time, “with 5:30am sunrises and another ten hours of coffee shops, a supermarket and various other locations all fighting with the weather proved to be a big day but we got it all”. The vision was edited at Screencraft and mixed by combining two audio tracks into one to highlight the central but relaxed location – the ying and the yang of the core message.


Creative Dir: Jan O'Connell
Design Director: John Attard
Prod Manager: Peter Jordan
Acct Manager: Gabrielle D’Ambrosio

Director: Michael Fardell
Producer: Doug Merriman