SCREENCRAFT

Missing Persons Week Campaign

Screencraft has also produced compelling videos for the Australian Federal Police and in particular for the Australian Missing Persons Campaign both in 2009 and 2010.

Each year for National Missing Persons week, the AFP targets a demographic considered to be at a high risk of going missing. For 2009, the focus was on older people at risk of memory loss and dementia. The campaign featured four families of currently missing people, and gave us an insight into the heartache that comes along with not knowing where a loved one is. To assist in capturing these sentiments, we chose to shoot on a RED ONE camera, which provided us with stunning images that conveyed a tone that other digital cameras aren’t capable of.

Screencraft Media was recently awarded a Silver Dolphin at the Cannes Corporate Media & TV awards for the campaign.

Client: Australian Federal Police
Director: Michael Fardell
Music: Robert Steel
VFX: Phillip Tibballs
Producer: Lauren Collins