This year, Facebook joined the ranks of social media apps offering live video streaming. With this new technology comes a host of possibilities for small businesses and larger brands alike. Facebook now allows anyone to live stream nearly anything they wish — and the feature is being put to use. From news organisations hosting regular Facebook Live shows, to everyday users sharing their daily musings which is how Chewbacca Mom found her audience — the feature is gaining popularity very quickly. Something as new and successful as Facebook Live can be good for your brand if you get on board early, especially as FB has a way of changing pricing on their platforms as they grow in popularity.
It’s a very cost-effective marketing tool.
Facebook is home to the largest active digital audience in the world, the duo notes. “Broadcasting live on Facebook allows you to reach your target audience with nothing more than the smartphone in your pocket. Using an iPhone camera is one of the easiest ways to begin broadcasting on Facebook, which makes the feature ideal for small businesses. Recording studio quality videos can be expensive and time consuming to produce, so being able to push content immediately, with tools you already have, is a golden opportunity to reach your audience at a low cost.”
Video content is king.
“Let’s get clear: if your brand isn’t already creating video content for social, it’s behind the times,” Cartin and Spritzer warn. “In the world of social media marketing, video was the trend of 2016. Now, with the introduction of live video on Facebook, it’s more important than ever to produce video content if you want to stay relevant and keep up with your competition. Facebook Live provides a unique platform to create videos that will live on your timeline.”
Engage with your consumer in real time.
Socialfly believes that Facebook Live is one of the easiest ways to connect with your audience. “When your video is live, users can comment on your brand and product/services in real time. This gives you a new way to engage with them on a more immediate and personal level. Users can ask questions in the comments that can be monitored while you’re live. Consider hosting a Q & A at the end of, or even throughout your video to allow users more opportunities to connect and engage with your brand. Although Facebook does not yet allow you to respond to comments on your video while it’s live, you can read user comments aloud and answer questions during your broadcast. Customers will feel your video is personalized for them, and appreciate you taking the time to connect with them one-to-one during their video experience,” they note.
Stand out from the crowd.
Because Facebook Live is still a fairly new tool, many brands haven’t yet joined the wave. This can be distinctly to your advantage. “News organizations have taken to the platform quickly but there is still plenty of opportunity and room in the online space. Brands that use this new tech solution set themselves apart from their competitors. If your brand is a food or beverage company, consider hosting a weekly or bi-weekly cooking show, showcasing recipes using your product, and discussing how you source your products. Hospitality brands can use Facebook Live to give live tours of hotels and restaurants. Even fashion brands can give sneak peeks at new lines, or host interviews with designers using Facebook Live,” they suggest.
Offer something for your consumer.
Giving viewers an incentive to participate can pay off. “Giving something back to your viewers for tuning in is a great way to encourage viewership, and get repeat visitors to your brand’s Facebook page,” Cartin and Spritzer suggest. “Hosting a giveaway during each of your broadcasts encourages viewers to tune into your streams each time you go live. Plus, offering your viewers the chance to win a product, a gift card, or a discount will ensure you get at least one customer out of every broadcast. Ask users during your live stream to comment or share your video to be entered to win.”
Although Facebook Live is still relatively new, its viewership is growing rapidly, as more and more brands begin to broadcast. Streaming on Facebook Live is still an easy cost-efficient way to have your brand’s message heard — and make a personal connection with your audience at the same time.
We love doing live events and when we got asked to produce the live coverage of the David Jones Season launch we jumped at it. We produced the a five camera coverage of the season launch for Facebook Live, with our friends at Isobar. It went really well, with over 400,000 viewers watching live on their computers and phones, it proved to be a game changer in the way brands engage with their audiences. Here is the coverage we produced:
From the outset, the Melbourne Boat Show project was an exciting brief. We knew we would have to get in the water. Straightaway we wondered how we could use our Amira in the wet. Our minds were swimming with ideas of water-proof housings, big buckets, underwater lenses but our DoP quickly reeled it back.
WINGS FOR LIFE WORLD RUN BROADCAST
Earlier this year, Red Bull gave Screencraft the opportunity to produce the television component of the Wings For Life World Run. After months of preliminary planning and decision making, we went to Melbourne meet with the rest of the team and put together one of the biggest crews ever assembled by Screencraft.
Wings For Life is a groundbreaking, world-wide, annual marathon that takes place in multiple countries at the same time. Runners participate by keeping ahead of a catcher car, and those with the best times are at the head of the race internationally. The charity event works to raise funds for spinal cord related injuries with 100% of all entry fees going towards research for a cure.
This year's sold-out event kicked off at 9pm in Melbourne.
We joined 34 other countries as they live streamed footage to millions across the world, as part of the biggest international marathon ever attempted. A fantastic collaborative effort from everyone involved.
It was especially great to witness and be a part of the immense logistical capabilities employed by a massively forward-thinking company like Red Bull.
You can watch the full stream of the Melbourne leg here.
BOWL-A-RAMA TV BROADCAST
Again we partnered with our friends at Frontside events and spent a couple of days at the world-famous Bondi Beach, producing the outside broadcast for the skateboard bowl-riding, extravaganza Bowl-A-Rama.
The crew enjoyed hanging out and interviewing skating greats like Tony Hawk as well as some up and coming talent.
We would like to give a special shout-out to the crew from 360Fly cameras for the generous donation of cameras and apparel. Our grip has quite the hat collection these days from such jobs. We look forward to their next product release.
In our last newsletter we talked about a video we made that focused on a men’s health initiative called The Fly Program. This May, we found out the video won an award at the AdventurePro Video Film Festival.
Here are some of the comments made at the festival.
“We had consistently positive feedback from the audience, including sponsors and film makers, and the quality of the entries was better than ever," said Tony Barnett, AdventurePro's Project Manager.
"Thoroughly enjoyed it," said one audience member. "A well deserved overall winner. Great job!"
"I'm super stoked that Australia finally has its own adventure film fest," said one film-maker.
If you haven't seen the video, here it is again.
In October, Screencraft was awarded a silver dolphin trophy (our second) at the Cannes Corporate Television awards for the Brand Canberra production.
Needless to say, we were delighted, and after the initial excitement died down we took a moment to realise the extent of what this means. We feel blessed to have received international recognition for what has been one of our most favourite projects to date.
We cannot thank everyone who helped out enough. We presented ACT Chief Minister Andrew Barr with the trophy as a token of our appreciation for the opportunity to promote Canberra to the world.
The award is a testament to the beauty Canberra, and gives weight to the fact that our city is truly positioned as a world leader in many fields of service and opportunity.
Michael also received a Gold Award from the Australian Cinematographers Society ACT/NSW for his work on the Brand Film. This was an affirmation of his dedication to the art of cinematography, as the award was judged by some of Australia’s leading talents and for this he puts forward his gratitude.
ACT Chief Minister Andrew Barr with our team, and the Silver Dolphin.
It’s taken a few weeks to adjust to the new year; remembering to sign the date correctly and even more so, accepting that we are now much closer to 2020 than we are 2010.
Luckily for Screencraft, 2016 is shaping up to be our biggest year yet and we wouldn’t want it any other way.
Each new year provides prospects that compel us to work harder and to progress as a team so that we can achieve the best outcome for all involved. Because of this, we are constantly aiming to develop our abilities in doing what we love - creating moving images that move people.
The projects that we generated in 2015 have been tremendously rewarding, both in terms of working with clients to create something we can all be proud of and also in terms of the objectives behind the work we are creating and the goals we are achieving.
Our 2015 showreel is a showcase of our latest and greatest work cut together by our Senior Editor, Dale Venediger.
Please sit back and enjoy.
In late 2015, Screencraft opened a new office in Melbourne. Headed by our Melbourne producer Asher Floyd, the new base provides a focal point for Screencraft’s ambitions outside Canberra.
Asher and the new digs in Fitzroy, Melbourne.