27

Dec, 2016

by Michael Fardell

Facebook Live Production

This year, Facebook joined the ranks of social media apps offering live video streaming. With this new technology comes a host of possibilities for small businesses and larger brands alike. Facebook now allows anyone to live stream nearly anything they wish — and the feature is being put to use. From news organisations hosting regular Facebook Live shows, to everyday users sharing their daily musings which is how Chewbacca Mom found her audience — the feature is gaining popularity very quickly. Something as new and successful as Facebook Live can be good for your brand if you get on board early, especially as FB has a way of changing pricing on their platforms as they grow in popularity.

  1. It’s a very cost-effective marketing tool.

    Facebook is home to the largest active digital audience in the world, the duo notes. “Broadcasting live on Facebook allows you to reach your target audience with nothing more than the smartphone in your pocket. Using an iPhone camera is one of the easiest ways to begin broadcasting on Facebook, which makes the feature ideal for small businesses. Recording studio quality videos can be expensive and time consuming to produce, so being able to push content immediately, with tools you already have, is a golden opportunity to reach your audience at a low cost.”

  2. Video content is king.

    “Let’s get clear: if your brand isn’t already creating video content for social, it’s behind the times,” Cartin and Spritzer warn. “In the world of social media marketing, video was the trend of 2016. Now, with the introduction of live video on Facebook, it’s more important than ever to produce video content if you want to stay relevant and keep up with your competition. Facebook Live provides a unique platform to create videos that will live on your timeline.”

  3. Engage with your consumer in real time.

    Socialfly believes that Facebook Live is one of the easiest ways to connect with your audience. “When your video is live, users can comment on your brand and product/services in real time. This gives you a new way to engage with them on a more immediate and personal level. Users can ask questions in the comments that can be monitored while you’re live. Consider hosting a Q & A at the end of, or even throughout your video to allow users more opportunities to connect and engage with your brand. Although Facebook does not yet allow you to respond to comments on your video while it’s live, you can read user comments aloud and answer questions during your broadcast. Customers will feel your video is personalized for them, and appreciate you taking the time to connect with them one-to-one during their video experience,” they note.

  4. Stand out from the crowd.

    Because Facebook Live is still a fairly new tool, many brands haven’t yet joined the wave. This can be distinctly to your advantage. “News organizations have taken to the platform quickly but there is still plenty of opportunity and room in the online space. Brands that use this new tech solution set themselves apart from their competitors. If your brand is a food or beverage company, consider hosting a weekly or bi-weekly cooking show, showcasing recipes using your product, and discussing how you source your products. Hospitality brands can use Facebook Live to give live tours of hotels and restaurants. Even fashion brands can give sneak peeks at new lines, or host interviews with designers using Facebook Live,” they suggest.

  5. Offer something for your consumer.

    Giving viewers an incentive to participate can pay off. “Giving something back to your viewers for tuning in is a great way to encourage viewership, and get repeat visitors to your brand’s Facebook page,” Cartin and Spritzer suggest. “Hosting a giveaway during each of your broadcasts encourages viewers to tune into your streams each time you go live. Plus, offering your viewers the chance to win a product, a gift card, or a discount will ensure you get at least one customer out of every broadcast. Ask users during your live stream to comment or share your video to be entered to win.”

Although Facebook Live is still relatively new, its viewership is growing rapidly, as more and more brands begin to broadcast. Streaming on Facebook Live is still an easy cost-efficient way to have your brand’s message heard — and make a personal connection with your audience at the same time.



09

Sep, 2016

by Michael Fardell

David Jones Facebook Live

We love doing live events and when we got asked to produce the live coverage of the David Jones Season launch we jumped at it. We produced the a five camera coverage of the season launch for Facebook Live, with our friends at Isobar. It went really well, with over 400,000 viewers watching live on their computers and phones, it proved to be a game changer in the way brands engage with their audiences.  Here is the coverage we produced:


13

Jul, 2016

by Anna Keenan

Love Project | SC Melbourne

Screencraft's resident photographer Asher Floyd has been stalking Melbourne's 'burbs and skylines for years.

We love Melbourne, and to celebrate 6-months of our new production HQ, check out a selection of his shots from this city of caffeinated alleyways:

Love Project | SC Melbourne

24

Jun, 2016

by Adam Wilson

Melbourne Boat Show

From the outset, the Melbourne Boat Show project was an exciting brief. We knew we would have to get in the water. Straightaway we wondered how we could use our Amira in the wet. Our minds were swimming with ideas of water-proof housings, big buckets, underwater lenses but our DoP quickly reeled it back. 

We decided it would be a mixed camera shoot, put the colourist to work. If everything is shot correctly, the colourist will have the final say on how this video is going to feel. 
 
Then, there was just the matter of which DSLR we will be pairing with the Amira. We decided on the Sony A7s.
 
How are we going to pull this thing off? Working with thousands of dollars worth of camera equipment, hanging off the back of a speedboat whizzing at 40kph, shooting a professional wake boarder? 
 
Sounds great!
 
EQUIPMENT USED: Arri Amira, Sony A7S with underwater housing, GoPro Hero 4, GoSpin360 GoPro rig, Canon 5D Mark III for photography.

 
 
 
The first priority is to make sure that there’s always someone securing the cameraman while he looks through the viewfinder.

 
The first leg of production took place in Lake Eildon in the alpine region of Victoria. A great playground for water-sports and fishing enthusiasts alike. We were served well by the skilled and amiable talent that took part in the shoot.
 
Shooting all day over water has its difficulties, you can't just walk to each camera position.  Boats needed to maneuver around each other, coordinating with radio-comms, to shoot and repeat each angle.  We needed several boats, including a jet ski water-safety team from Victoria Surf Lifesafers, to allow proper, independent movement of crew, agency and talent.

A key challenge was the brief's call for circular, tracking closeups of the talent's happy expressions, while they engaged in their water-activity: whether it was kayaking, jet skiing or wake-boarding.

We had seen such techniques first employed by the snowboarder Nicolas Vuignier who attached his iPhone to fishing line and swung it around his head while he snowboarded. We knew that the best camera for us was the GoPro Hero 4, as it would capture the highest-resolution whilst being small enough to manipulate so freely.
 
It turns out GoPro has a 360-spin rig that suits this effect perfectly. We had to direct the talent to focus on facial expressions, as the 360 rig spun around and they performed their moves. 
 
We also had to remember a battery charging solution out on the water. High frame rates on GoPro’s eat through batteries fast, as do smart-phones transferring and rendering the footage.
 
 
 

Shooting a wake-boarder on a speedboat also isn’t easy. Keeping the shot stable as you’re barreling down the lake at 60kph requires immense control. The trick is to plan each shot so that you get the best possible angle - adjusting the talent and camera positions to achieve the ideal composition. As you can see below, we used some trick cinematography for a backup, stable close-up of the wakeboarder - having him hold on the back of the speed boat while it still looks like he’s wake-boarding.  Ultimately our GoPro angle worked the best!
 

 
 
There is a shot in the production where you can see a fish underwater as it swims off.  Seeing as we had no option for fishy talent, the alternative was to composite the fish in.  The fish in the video is actually taken from another video, cut and pasted into the submerged shot from the A7S. 
 
 
Day two took place on Port Phillip Bay at Carrum Beach, finishing at the JV Marine  shop-floor where we simulated talent entering the Boat Show.

Every scenario in the script involved getting into the water. Diverse themes meant showing all aspects of what's involved in a day out on the water. From the expensive houseboat, to the meandering kayak, to the amped up jet ski’s and wake boarders. Mixing up cameras meant we could use different angles and effects to best achieve the desired result, and we provided a TV commercial showcasing the happiness found in life with a boat.
 
It was a very enjoyable project and we are very happy with the result. Thank you to all involved, and to the life guards who assisted us in making this production as safe as possible.
 
You can see the end result here:
 
 

10

Jun, 2016

by Chantal Steel

Running for those who can't

WINGS FOR LIFE WORLD RUN BROADCAST

Earlier this year, Red Bull gave Screencraft the opportunity to produce the television component of the Wings For Life World Run. After months of preliminary planning and decision making, we went to Melbourne meet with the rest of the team and put together one of the biggest crews ever assembled by Screencraft.

Wings For Life is a groundbreaking, world-wide, annual marathon that takes place in multiple countries at the same time. Runners participate by keeping ahead of a catcher car, and those with the best times are at the head of the race internationally. The charity event works to raise funds for spinal cord related injuries with 100% of all entry fees going towards research for a cure. 

This year's sold-out event kicked off at 9pm in Melbourne. 

We joined 34 other countries as they live streamed footage to millions across the world, as part of the biggest international marathon ever attempted. A fantastic collaborative effort from everyone involved. 

It was especially great to witness and be a part of the immense logistical capabilities employed by a massively forward-thinking company like Red Bull. 

You can watch the full stream of the Melbourne leg here.


09

Jun, 2016

by Chantal Steel

Skateboarding at Bondi beach!

BOWL-A-RAMA TV BROADCAST

Again we partnered with our friends at Frontside events and spent a couple of days at the world-famous Bondi Beach, producing the outside broadcast for the skateboard bowl-riding, extravaganza Bowl-A-Rama. 

The crew enjoyed hanging out and interviewing skating greats like Tony Hawk as well as some up and coming talent. 

We would like to give a special shout-out to the crew from 360Fly cameras for the generous donation of cameras and apparel. Our grip has quite the hat collection these days from such jobs. We look forward to their next product release.


 


09

Jun, 2016

by Chantal Steel

The Fly Program wins at Adventure Film Festival

In our last newsletter we talked about a video we made that focused on a men’s health initiative called The Fly Program. This May, we found out the video won an award at the AdventurePro Video Film Festival. 

Here are some of the comments made at the festival.

“We had consistently positive feedback from the audience, including sponsors and film makers, and the quality of the entries was better than ever," said Tony Barnett, AdventurePro's Project Manager.

"Thoroughly enjoyed it," said one audience member. "A well deserved overall winner. Great job!"

"I'm super stoked that Australia finally has its own adventure film fest," said one film-maker.

If you haven't seen the video, here it is again.




01

Feb, 2016

by Michael Fardell

Cannes and ACS awards

In October, Screencraft was awarded a silver dolphin trophy (our second) at the Cannes Corporate Television awards for the Brand Canberra production. 

Needless to say, we were delighted, and after the initial excitement died down we took a moment to realise the extent of what this means. We feel blessed to have received international recognition for what has been one of our most favourite projects to date.

We cannot thank everyone who helped out enough. We presented ACT Chief Minister Andrew Barr with the trophy as a token of our appreciation for the opportunity to promote Canberra to the world. 

The award is a testament to the beauty Canberra, and gives weight to the fact that our city is truly positioned as a world leader in many fields of service and opportunity.

Michael also received a Gold Award from the Australian Cinematographers Society ACT/NSW for his work on the Brand Film. This was an affirmation of his dedication to the art of cinematography, as the award was judged by some of Australia’s leading talents and for this he puts forward his gratitude.

 

  ACT Chief Minister Andrew Barr with our team, and the Silver Dolphin.


01

Feb, 2016

by Michael Fardell

Our 2015

It’s taken a few weeks to adjust to the new year; remembering to sign the date correctly and even more so, accepting that we are now much closer to 2020 than we are 2010.

Luckily for Screencraft, 2016 is shaping up to be our biggest year yet and we wouldn’t want it any other way.

Each new year provides prospects that compel us to work harder and to progress as a team so that we can achieve the best outcome for all involved. Because of this, we are constantly aiming to develop our abilities in doing what we love - creating moving images that move people. 

The projects that we generated in 2015 have been tremendously rewarding, both in terms of working with clients to create something we can all be proud of and also in terms of the objectives behind the work we are creating and the goals we are achieving.

Our 2015 showreel is a showcase of our latest and greatest work cut together by our Senior Editor, Dale Venediger.

Please sit back and enjoy.

 


Screencraft Media - Showreel 2015-16 from Screencraft on Vimeo.


01

Feb, 2016

by Chantal Steel

Screencraft in Melbourne

In late 2015, Screencraft opened a new office in Melbourne. Headed by our Melbourne producer Asher Floyd, the new base provides a focal point for Screencraft’s ambitions outside Canberra. 

Asher says “Melbourne is a hub for the international market and we are now on the ground to better serve our Victorian clients, plus any others seeking to leverage production in this superb city.” Things are already taking shape, with many potential projects on the horizon and some already completed. Please take a look at our latest work, a perspective on sustainability for Fujitsu via German digital agency C3.

We look forward to an even greater capacity in Victoria for 2016. Contact Asher today for a catch up...


Asher and the new digs in Fitzroy, Melbourne.