Earlier this year Cre8ive approached us to produce the national TVC and Radio component for AAA’s ‘Demand Better Roads’ campaign. The Australian Automotive Association, their state motoring partners and their seven million members wanted our Federal government and opposition to both listen and act.
Because the campaign was designed to motivate the Government to invest more money into road funding, we chose to shoot on an authentic dilapidated national funded road on an ordinary day in March.
The TVC was broadcast on ABC national news the day following its first on-air date and the recent Federal Budget, and the Opposition response, both committed to increases in road funding.
Producer: Sam Maher
Directed by: Michael Fardell
Cinematography: Scott Wombey
Sound Design: Johno Harries
1st A.D.: Daniel Lloyd
Full logistics including NSW road closures
Filming on location