On average 13 people die each year on ACT roads and hundreds more sustain injuries. Road Safety is an important message and when the Justice and Community Safety Directorate wanted to run a new anti-speeding campaign, they approached Grey Advertising to help them craft an effective message. Grey in turn trusted the production of this message to Screencraft to produce the Television commercial.
With seamless VFX provided by Eye Candy Animation, the TVC depicts a series of scenarios that satirize the complacency of road users before culminating in a climax that draws the serious consequences of speeding to attention.
Client: Justice and Community Safety Directorate
Agency: Grey Advertising
Executive Producer: Michael Fardell
Producer: Daniel Lloyd
Director: Dean Friske
Production Manager: Peter Jordan
Writer: Phil Selby
DoP: Geoff Ellis
Editor: Rafael Florez
VFX: Damian Stocks (Eye Candy)
Colourist: Shane Burrell