Screencraft was tasked by ACT Health to produce a public information campaign for the new University of Canberra Hospital in Bruce. Key for the campaign
was communicating that the new hospital is for rehabilitation, recovery and research, and does not have any acute services.
The campaign included creative development, graphic design, direct mail, print advertising, a pull-out booklet in the Canberra Times, interior signage,
radio advertising and TV advertising, as well as videos for social media. Screencraft also provided advice on leveraging for social media, and for
the Open Day activation.
The campaign aim was achieved, with Canberrans understanding the purpose of the hospital, with no presentations of emergencies at the new hospital.