A follow-up to the previous 'Manifesto' campaign, Screencraft relished the opportunity to continue the partnership with Zoo Group and the Australian National
University to produce this film.
The premise of the campaign, from Zoo's creative team, was to build upon the Academic focus of the 'Manifesto' campaign. It was centred on highlighting the livability of Canberra and the ANU lifestyle.
The story follows a recent high-school graduate (and actual ANU student) as she leaves home to move to ANU to begin her studies and enter into the precious first stages of her adult life. We ensured that we highlighted the benefits of ANU-living as well as the Canberra region, including digitally rendered snow-capped mountains (which didn't exist during our summer production!).
What we delivered:
1 x 60sec + 1 x 30sec Cinema, Web and Radio ads
Full filming services and crew
VFX / Compositing
Digital Cinema Packaging (DCP)