The Australian Pharmacy Guild appointed Screencraft Media to produce a series of videos aimed at pharmacy owners and operators, encouraging them to expand the services they offered. Shooting the series required travel to a remote community in the Northern Territory to rural Tasmania. The videos featured real case studies from all over Australia, including a pharmacist in Gove, NT, who had successfully introduced professional services within the Indigenous community in which his pharmacy was based.
The final product was a series of videos that provided real insight into the benefits associated with the implementation of professional services. The video is currently streaming on demand on the Pharmacy Guild of Australia's website.
Director: Michael Fardell
Writer: Jenny Curtis
Producer: Lauren Collins
Filming on location