Screencraft was commissioned by advertising agency CRE8IVE to produce a series of four branding television commercials for the ANU focusing on the
Undergraduate, Graduate, Public Service and Higher Degree Research.
Each commercial is presented as an engaging ‘thought track’, aligned with voiceovers recorded at Screencraft. Each script reflects the resources that are
available to the students of the University and the opportunities that being an ANU student can provide. The four 30 second commercials were filmed
over a period of two days within the University.
In conjunction with a print and web campaign, the TVCs can currently be seen in cinema and regional television.
Director: Michael Fardell
Services Provided; Creative development
Filming on location