Screencraft teamed up with agency Cre8ive to produce a national community service announcement (CSA) for Carers Australia to promote their message ‘take a break for carers’ and raise awareness for the upcoming Carers Week 2013.
We travelled to Canberra Wollongong, Bathurst and Sydney to work with four real caring families and captured their touching stories as well as their thoughts about Carers Week, producing a 30 second CSA which features all four of the families and 4 x 90sec web videos, each telling the moving story of one of the selfless families in depth.
Watch for the community service announcement and this October 13-19, remember to take a moment to take a break for carers.
For more information on Carers week, please visit: http://carersaustralia.com.au/get-involved/carers-week/
Project planning & travel logistics
Filming on location
Sound record on location