To forge a new identity for CatholicCare, Zoo Advertising commissioned Screencraft to produce a powerful brand film campaign for TV and web.
With just week before Christmas, Screencraft worked from Zoo’s voiceover animatic, to create a script and shooting storyboard. An exhaustive talent and
location search engaged over thirty actors around the ACT for a three day shoot.
The emotive brand film was adapted as 60 and 30 second television commercials, and 90 seconds for the web. Cinematic colour grading, a warm vocal track
and music brought together a strong and appealing message for CatholicCare.
Services Provided; Script and Storytelling development
Casting, Locations and Art Direction
Full Filming series and Crew
Full Post Production