Screencraft was commissioned by the CSIRO to produce a information video for their Food Futures Program. The scientists at CSRIO have been working on
a technology called MAGIC. This enables the development of more robust seeds for wheat crops.
The MAGIC technology is being marketed to a global marketplace by CSIRO and they needed a tool to explain the methodology and technology. Being a very
complex methodology to explain, our producers worked with the scientists to develop a creative and engaging delivery of the key messages.
Director: Michael Fardell
VFX: Robert Steel & Phillip Tibballs
Services Provided Creative development
Filming on location