Screencraft worked with the Department of Health to produce an animation to raise awareness in Australians about the availability of biosimilar medicines under the PBS. Patients now can ask to be prescribed biosimilar medicines, which are derived from plants, as well as generic medicines.
We developed the script based on our hero character of Jenny, and aimed to dispel any myths about the safety of biosimilars versus generic medicines.
We designed the creative approach for the animation, built the animation, recorded the voice, did sound design and supplied the animation with in-language subtitles in 10 languages other than English.
What we delivered:
1 x 2 minute animation, with a 60 second cut down
In-language subtitles for 10 languages
Script development andcreative
Animation build and design
Voice over recording
Music licensing, mastering
WCAG 2.0 transcript and captioning