Department of Health: Pharmaceutical Benefits Scheme Animation
Screencraft worked with the Department of Health to produce an animation to raise awareness in Australians about the availability of biosimilar medicines
under the PBS. Patients now can ask to be prescribed biosimilar medicines, which are derived from plants, as well as generic medicines.
We developed the script based on our hero character of Jenny, and aimed to dispel any myths about the safety of biosimilars versus generic medicines.
We designed the creative approach for the animation, built the animation, recorded the voice, did sound design and supplied the animation with in-language
subtitles in 10 languages other than English.