was tasked to produce a series of television commercials advertising
the stage two release of The Central by Goodwin, a community for
independent over 55s.
wrote three scripts focusing on different types of residents at The
Central - a couple, a single male and a single female. The idea was to
show the lifestyle benefits of The Central, as well as the
architecturally designed and stylishly appointed apartments. It’s a
lifestyle where property maintenance is taken care of, while a buzzing
social life is on offer.
Screencraft cast all talent and filmed over two days on location with our in-house production team.
was also done at Screencraft, including colour grading, sound mixing,
voice over and editing. We arranged CAD approval and delivery to local
What we delivered
3 x 30 sec TVCs
1 x 90 sec mash up web video
scheduling, logistics, casting, locations, props, music licensing and
production; full filming services and crew; Post production: editing,
sound design and broadcast design, colour grading; CAD approval and
delivery to TV