Screencraft teamed up with regular agency partners Cre8ive to produce a 90second video for the the launch of Icon Water. Previously ACTEW Water, Icon
had turned to Cre8ive to reinvent their brand. The video brief was to make Icon employees proud of their new identity and make the Canberra public feel
nurtured by Icon. Filmed over just two days, the brand film contrasts children playing in the pristine water that Canberra enjoys with imagery of Canberra’s
immaculate waterways and Icon’s dependable workers & infrastructure.
Services provided include:
Project planning & logistics
filming on location
commissioning drone footage