Screencraft produced a series of animated videos for IP Australia to raise awareness of the Source IP initiative, launched in November 2015. The animated videos are targeted at small/medium sized businesses as well as investors.
A pre-launch video was produced to raise awareness of the program, with a post-launch video released once the program was officially launched, along with a short cut down for use on social media.
The videos explain in a simple way the fact that amazing research is
being generated in Australia but it’s not being tapped into by business organisations; largely because the parties involved have historically had
different agendas and disconnects in time frames or expectations. Source IP now provides a way to facilitate better contact and
collaboration opportunities with the relevant parties involved.
The videos feature eye-catching animations, paired with sound design, licensed music and a voice over, based on scripts written by Screencraft.