The Master Builders Association represents Australia’s
$200 billion dollar building industry, advocating members’ interests in the national political arena. The MBA commissioned Screencraft to produce
a full suite of videos and still images for their 2016 Federal Election campaign.
Filming took place in construction sites, homes and facilities all over Canberra, Melbourne and Hobart, with Screencraft creating a powerful 3min Brand
Film. Further, Screencraft produced a range of 1min policy explanation videos, various cutdown versions for social media, a photography package, and four
In addition to production services, Screencraft workshopped MBA’s brand opportunities, scripted the videos, and advised on media strategy.
Director and Cinematographer: Michael Fardell
Additional Cinematography: Jimmy Logue
Editor: Dale Venediger
Producer, Photographer and Writer: Asher Floyd
Services provided include: Brand Strategy
Production and Logistics
Filming on Location