As part of our ongoing relationship with Canberra’s leading Personal Injury law firm, Malaganis Edwards Johnson, in partnership with Zoo advertising, Screencraft were asked to produce a series of videos featuring the firm’s partners. The idea is to humanise the people behind the firm to show the passion, expertise and humanity behind the people that comprise the firm to augment the successful branding campaigns that draw attention to the firm as a market leader.
The first video is about the genial Deb Rolfe who is the matriarch of the firm and indeed the community. We spent the best part of the day with Deb, capturing her thoughts and feelings on camera and some shots of her interacting with clients and colleagues as well as some footage of her community work and with her family.
The video, which was originally meant for web, proved so successful that Zoo suggested using a cut-down version as a TVC, which has furthered the ROI-value of the video for the firm.
Agency: Zoo Advertising / Sam Webster
Producer: Daniel Lloyd
Director: Michael Fardell
DOP: Jimmy Logue
Sound/Grip/Gaff: Sam Bartlett