To promote the Melbourne International Boat Show, Zoo Advertising wanted to show the pleasure and happiness found in a day out on the water. Zoo approached Screencraft to produce a TV commercial requiring a complex shoot with many logistic and technological challenges.
Over two days, Screencraft sent a crew to Lake Eildon in Victoria's Alpine region., and filmed on Port Phillip Bay. The energy-packed TVC flows from one sunny scene to the next, shot with three different cameras including a spinning rig and under-watercam, and using LOTS of boats.
Screencraft delivered 30 and 15 second versions, and a stills package used for a web and social media campaign.