The concept of Canberra’s Biggest Melbourne Cup Event was designed to let the public know that the only place you could enjoy a true Melbourne Cup experience in Canberra was at Thoroughbred Park. The campaign was carried through all forms of media including print, radio, digital and of course television. “the client and The Mark Agency were extremely happy with the TVC produced by Screencraft Media and even better, to date the campaign has been successful” said The Mark Agency’s Account Manager Phil Trenbath.
Phil Trenbath, Account Manager
Jeremy Rozdarz, Stills/Designer
The Mark Agency
Post Designer, Screencraft