St Edmund’s College Canberra is an educational institution known for prestigious Catholic education and fostering world-class rugby players. Screencraft was afforded the opportunity to do what it does best for the college, which was creating a series of branding videos that get to the heart of the story.
For our approach we interviewed some of the notable alumni that St Edmund's has produced. We got to spend an afternoon on the rugby field with Raiders coach Ricky Stuart and joined Australian of the Year, David Morrison, at his home. We also interviewed acclaimed playwright Tom Murphy in Sydney.
This combined with footage of all the educational opportunities on offer for students resulted in a series of videos that effectively captures the essence of what it means to study at St Edmund's.
Screencraft delivered four videos with a focus on the different aspects of what an education at St Edmund's College can provide, depending on what interests the student may possess.
Director: Michael Fardell Producer: Daniel Lloyd
Cinematographers: Sam Bartlett & Jimmy Logue
Sound Recordist: Rowan Smith
Editor: Dale Venediger