With live events cancelled across the world and social distancing restrictions in play, a brief came from Red Bull to come up with some ideas as to how they could keep the party going.
We pitched the idea to have a virtual house party featuring a Red Bull Music artist, to be livestreamed during the COVID-19 period. Red Bull jumped at the chance to keep at the forefront of Australia’s ever-evolving hip-hop scene, and we produced a show featuring Genesis Owusu.
Genesis performed his new track “Don’t Need You” live for the first time alongside other crowd favourites, from his house party location that was streamed live across the web. Some of Genesis Owusu’s biggest fans featured in the livestream, appearing via Zoom in a live visuals projection.
The House Party was a huge hit, with 109K views across the event.
Live Streaming to Facebook
LightingFull crew, director and producers
Creative event direction
Set design and art direction
What We Delivered
30 minute live performance
30,000 live viewersFacebook Live is a fantastic tool, because of its ubiquitous user base. We had 30,000 viewers from around the world tune in to watch the performance live on Facebook, with another 79,000 watching the show on demand.
Beating restrictions with live streamingWith COVID-19 causing us to distance and stay home, our idea activated the brand and enabled people to connect live and be entertained.
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