Screencraft was tasked by MTAA Super to help them promote their Transition to Retirement (TTR) product. The aim was to reach existing MTAA members, as well as attract new members to the super fund.
The other part of the equation was to incorporate spokesperson Craig Lowndes, who while he’s retired from one part of Supercar racing, hasn’t retired from the sport completely. We had to weave in the retirement message, without making it appear that Craig himself was retiring.
We came up with a campaign approach that was based on planning for the future, and knowing that the TTR product will help ease the way into retirement.
We produced national TVCs, radio commercials, filming on location in the Gold Coast Hinterland.
Featuring Craig Lowndes
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