Department of Health:
Girls Make Your Move
Using supplied footage from The Department of Health we produced video content for the Girls Make Your Move campaign - a campaign that encourages and supports young Australian women to be more active and to reinforce the many benefits of an active life. Our role required us to review the supplied footage, and from there develop our creative approach for this project.
We delivered 4 x 15 second videos and 4 x 5 second cutdowns in 4:5 format, which is a format optimised for both Instagram and Facebook viewing, in addition to 16:9 aspect ratio (standard).
Each video was supported by upbeat production music, and included open captions suitable for viewing on mobile formats.