Screencraft worked closely with our ongoing client Goodwin, to determine the best approach to market for their home services. With a growing market but increasing competition and changing landscape, Goodwin were keen to advertise their offerings in this space and to leverage on their strong branding in their related aged-care fields.
Together, we mined their customers for success stories and then using the anecdotal data, created 2 amalgamated stories which are representative of the kinds of experiences customers have with the service - which aims to restore quality of life to the elderly during and after injury and illness.
What we delivered:
2 x 2.5min web films and 2 x 45sec TVCs
Full filming services and crew
Post production broadcast design