ASPI Sydney Dialogue 2021

The Australian Strategic Policy Institute (ASPI) is an independent think tank producing expert policy advice on defence and national security.

In 2021, ASPI was launching its first ever Sydney Dialogue – an invite-only summit on tech policy bringing together government, academia and big tech. ASPI asked us for a trailer that would attract speakers to join the line-up, alert the media and the general public to the existence of the Dialogue and entice delegates to attend.

Our challenge was to convey the ambition and breadth of the Dialogue’s topics while name-checking as many influential political and thought leaders as possible - all in 60 seconds.

ASPI credited our trailer with upping awareness and hype and helping to secure impressive speakers – including Indian Prime Minister Narendra Modi, then-Prime Minister of Australia Scott Morrison, former Japanese Prime Minister Shinzo Abe and 2021 Nobel Peace Prize Winner Maria Ressa.