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Ground Breaking


Brand films
Corporate films
Social content
Strategic communication
TV commercials

Property giant ‘Geocon’ are on a mission to ramp up Canberra’s construction industry and create a more stylish, iconic city. For this cinematic brand film we sought to flip the “boring Canberra” perception on its head - and make people see it in a new light.

As well as developing the creative approach, Screencraft wrote the script, directed the TVC, and handled all facets of pre and post-production. This included scouting locations, sourcing talent, and scheduling the complex five day shoot. To achieve our desired impact, we filmed with a moving crane, under water, and incorporated some impressive visual effects. 

Our brilliant post-production team brought our vision to life, selecting the best shots, and editing it into something special. This was another fantastic collaboration with a valued partner.

What we delivered:

1 x 2 min film for web
1 x 30 sec TVC
1 x 15 sec social media cutdown
1 x 3 min interview with Nick Georgalis and Mark Bouris