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Missing Persons Campaign


Case Studies
Social content
Strategic communication
TV commercials

We produced compelling videos for the Australian Federal Police, particularly for the Australian Missing Persons Campaign in 2009 and 2010.

Each year for National Missing Persons week, the AFP targets a demographic considered to be at a high risk of going missing. In 2009, the focus was on elderly people at risk of memory loss and dementia. The campaign featured four families with missing family members, and gave us an insight into the heartache that comes along with not knowing where a loved one is.

To assist in capturing these sentiments, we chose to shoot on a RED ONE camera, which provided us with stunning images that conveyed a tone that other digital cameras aren't capable of. We were awarded a Silver Dolphin at the 'Cannes Corporate Media TV awards' for the campaign.