NEMA:
National Coordination Mechanism
Services
Animation
Government
Social content
Strategic communication
Screencraft partnered with the National Emergency Management Agency (NEMA) to help explain the National Coordination Mechanism (NCM); a complex framework that unites key government agencies, not-for-profits and the private sector during times of national crisis.
The NCM plays a critical role in enabling rapid decision-making and coordinated responses across Australia’s essential infrastructure.
To bring this system to life, we developed a bespoke animated video that clearly illustrates how the NCM operates and how quickly it can mobilise in response to emerging issues.
Our team worked closely with NEMA to craft the script and animation style, ensuring the content was accurate, accessible and engaging. The animation now forms part of a broader induction package for new NEMA staff.
We workshopped the animation style, developed visual scripts, built storyboards and then the final animation.
This included music, voice over narration, as well as sound design and captions. We delivered a three minute animation with a vertical version for social media.
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