Museum of Contemporary Art:
Annual Appeal

The MCA, situated on Sydney Harbour, is Australia’s home for contemporary art. Every year, the MCA conducts a fundraising appeal to support its touring exhibitions and programs.

Being an annual appeal, we had to ensure there was continuity between our film and previous assets used in the MCA’s campaign. Given that the MCA’s touring exhibitions travel far and wide across Australia—to a variety of communities, towns and schools—we were keen to include a diversity of faces and also to feature young talent. Motion graphics combine with live action shots to better highlight the dialogue.

The result is an upbeat and uplifting celebration of the community that benefits from the MCA’s touring exhibitions and programs.