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Strategic communication

AUSTRAC (the Australian Transaction Reports and Analysis Centre) is Australia’s financial intelligence unit and its anti-money laundering and counter-terrorism financing regulator. 

When AUSTRAC approached us to create videos that would explain what they do to protect the Australian community from serious and organised crime, we jumped at the chance to communicate their important work. 

The videos needed to explain AUSTRAC’s dual regulatory and intelligence functions, and how AUSTRAC works with Australian law enforcement and national security partners to combat crime, in a way that was both informative and impactful. 

Our goal was to create animations that would focus on connectivity and numbers, providing strong visual references of the scope and scale of work undertaken by the Agency. The final animations, which were written, produced, and designed entirely by our team, have been key to communicating to AUSTRAC's stakeholders the real impacts of crime on the community.