Choose for Yourself
We relished the opportunity to continue the partnership with Zoo Group and the Australian National University to produce this follow-up video to the previous 'Manifesto' campaign.
The premise of the campaign, from Zoo's creative team, was to build upon the Academic focus of the 'Manifesto' campaign. It was centred on highlighting the livability of Canberra and the ANU lifestyle.
The story follows a recent high-school graduate as she leaves home and moves to ANU to begin her studies and enter into the precious first stages of her adult life. We ensured that we highlighted the benefits of ANU-living as well as the Canberra region, including digitally rendered snow-capped mountains (which didn't exist during our summer production!)